Targeting Metrics Trend
The targeting matrix is the set of parameters defined for an ad based on which the ads will be displayed in the mobile application. You can define the targeting matrix for each campaign or ad while creating it from the Create a Campaign page. You can also edit the targeting matrix from the Target and bid amount section on the Update Ad page.
The parameters we use for defining the targeting matrix are:
- States and respective counties
- Gender and Age Group
- Mobile Platform (on which this ad has to be displayed)
- Maximum Bid Amount for this ad
Note: The ads will be displayed in the mobile application based on the combination of the above targeting matrix defined for an ad.
Trends on Targeting Metrics
The trends on the targeting metrics section in the dashboard will display the trend of various targeting matrix parameters (defined while creating an ad) across the date range you have set in the date filter.
You can filter the chart based on the following parameters:
- By Gender
- By Age Group
- Top 5 Alert Type
- Top 5 Security Tool Category
By Gender
This bar graph displays gender along the Y-axis and ad counts along the X-axis. You can hover on the graph to view the clicks and impressions for each gender.
By Age Group
This bar graph displays the age group along the Y-axis and counts along the X-axis. You can hover on the graph to view the clicks and impressions for the below age groups:
- 18 – 24
- 25 – 34
- 35 – 44
- 45 – 54
- 55 – 64
- 65 +
Top 5 Alert Type
This bar graph displays alert type along the Y-axis and counts along the X-axis. You can hover on the graph to view the clicks and impressions for each alert type.
Top 5 Security Tool Category
This bar graph displays the security tool categories along the Y-axis and counts along the X-axis. You can hover on the graph to view the clicks and impressions for each security tool category.
